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Item Details
| Title:
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PROCESS-BASED STRATEGIC PLANNING
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| By: |
Rudolf Grunig, Richard Kuhn |
| Format: |
Hardback |
| List price:
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£34.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
354023571X |
| ISBN 13: |
9783540235712 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Edition: |
3rd Revised edition |
| Pages: |
404 |
| Description: |
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. This book provides an introduction to strategic planning and presents a heuristic process for determining future strategies. |
| Synopsis: |
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material. |
| Illustrations: |
137 illus. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Non-returnable |
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