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Item Details
| Title:
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GRUNDZUGE DES MARKETING
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| By: |
Dieter Ahlert, Herbert Vormbaum (Editor) |
| Format: |
Paperback |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3540623655 |
| ISBN 13: |
9783540623656 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
23 February, 1984 |
| Edition: |
3., neubearb. Aufl. |
| Series: |
VDI-Buch |
| Pages: |
254 |
| Synopsis: |
"Grundzuge des Marketing" zeigt die Analyse der absatzpolitischen Konzeption, untergliedert in ein Abnehmer-Selektions-Konzept. Konsequent wird unterschieden zwischen - dem Instrument der Absatzpolitik als Aktionsmoglichkeit - der Massnahme (Handlung, Aktion) der Absatzpolitik als tatsachlich realisierte Kombination von Aktionselementen aus unterschiedlichen Instrumenten - der Strategie der Absatzpolitik als geplante Folge absatzpolitischer Massnahmen im Zeitablauf. |
| Illustrations: |
black & white illustrations, bibliography |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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