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Item Details
| Title:
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THE DYNAMICS OF INNOVATION
STRATEGIC AND MANAGERIAL IMPLICATIONS |
| By: |
Klaus Brockhoff (Editor), A. K. Chakrabarti (Editor), Jurgen Hauschildt (Editor) |
| Format: |
Paperback |
| List price:
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£159.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3642084966 |
| ISBN 13: |
9783642084966 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
7 December, 2010 |
| Edition: |
Softcover reprint of hardcover 1st ed. 1999 |
| Pages: |
349 |
| Description: |
Jorg Bensinger, a group head of Audi corporation's R&D depart- ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem- bers. |
| Synopsis: |
Jorg Bensinger, a group head of Audi corporation's R&D depart- ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem- bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex- periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech- nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by many customers. Piech, Ben- singer, and others sensed that introducing the four-wheel drive to passenger cars could initiate a strategic change. Under great secrecy development work and prototype construction were commissioned. One obstacle seemed to be space requirements for the gear-box. Hans Nedvidek, former race-track engineer in the Mercedes team, was assigned to the team, and he developed an ingenious solution to the problem. It took until September of 1977 until other board mem- bers were informed, and after some rallying the board found a con- sensus in the next month to authorize further development steps for a four-wheel drive car. However, Audi is a subsidiary of Volkswagen Corp. The accord of the much bigger mother had to be secured. |
| Illustrations: |
46 Tables, black and white; XII, 349 p. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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