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Item Details
| Title:
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DIENSTLEISTUNGSENGINEERING UND -MANAGEMENT
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| By: |
Jan Marco Leimeister |
| Format: |
Paperback / softback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3642279821 |
| ISBN 13: |
9783642279829 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
7 June, 2012 |
| Synopsis: |
Das Lehrbuch vermittelt Grundlagen, Prozesse und Methoden fur die systematische Entwicklung neuer Dienstleistungen und fur deren Management. Der aktuelle Stand in Forschung und Praxis wurde fur den Band lerngerecht aufbereitet. Studierende wie Praktiker bekommen die notwendigen Werkzeuge an die Hand, um Dienstleistungen systematisch zu gestalten und effizient zu erbringen. Ein Schwerpunkt ist der Einsatz von Informations- und Kommunikationstechnologien. Das Buch enthalt zahlreiche Fallbeispiele sowie Lernziele und Ubungsfragen zu jedem Kapitel." |
| Illustrations: |
black & white illustrations, colour illustrations, black & white tables, |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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