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Item Details
| Title:
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MARKETING CASES FROM EMERGING MARKETS
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| By: |
Dilip Mutum (Editor), Sanjit Kumar Roy (Editor), Eva Kipnis (Editor) |
| Format: |
Hardback |
| List price:
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£59.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
3642368603 |
| ISBN 13: |
9783642368608 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
3 September, 2013 |
| Edition: |
2014 ed. |
| Pages: |
167 |
| Description: |
This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries. |
| Synopsis: |
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.? |
| Illustrations: |
6 Illustrations, black and white; IX, 167 p. 6 illus. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Non-returnable |
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