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Item Details
Title: MEDIA CONVERGENCE HANDBOOK
JOURNALISM, BROADCASTING, AND SOCIAL MEDIA ASPECTS OF CONVERGENCE
Volume: Volume 1
By: Artur Lugmayr (Editor), Cinzia Dal Zotto (Editor)
Format: Hardback

List price: £119.99


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ISBN 10: 3642544835
ISBN 13: 9783642544835
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Pub. date: 22 November, 2015
Edition: 2016 ed.
Series: Media Business and Innovation
Pages: 429
Description: Media Convergence Handbook - Vol. 1
Synopsis: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Illustrations: 12 black & white illustrations, 95 colour illustrations, biography
Publication: Germany
Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Returns: Non-returnable
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