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Item Details
| Title:
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CSR UND SOCIAL MEDIA
UNTERNEHMERISCHE VERANTWORTUNG IN SOZIALEN MEDIEN WIRKUNGSVOLL VERMITTELN |
| By: |
Riccardo Wagner (Editor), Georg Lahme (Editor), Tim Breitbarth (Editor) |
| Format: |
Paperback / softback |
| List price:
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£32.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3642550231 |
| ISBN 13: |
9783642550232 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
25 August, 2014 |
| Series: |
Management-Reihe Corporate Social Responsibility |
| Synopsis: |
Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfallen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social Web geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden konnen. |
| Illustrations: |
black & white illustrations, bibliography |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Non-returnable |
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