HOW TO WIN CUSTOMERS IN THE DIGITAL WORLD by Peter H. M. Vervest, Albert H. Dunn, M. Hoogeweegen ( 9783642630651 )

Item Details

Title:

HOW TO WIN CUSTOMERS IN THE DIGITAL WORLD
TOTAL ACTION OR FATAL INACTION

By:

Peter H. M. Vervest, Albert H. Dunn, M. Hoogeweegen

Format:

Paperback

List price:

£44.99

Our price:

£39.37

Discount:

12.5% off

You save:

£5.62

ISBN 10:

3642630650

ISBN 13:

9783642630651

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG

Pub. date:

9 September, 2012

Edition:

Softcover reprint of the original 1st ed. 2000

Pages:

250

Synopsis:

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

Illustrations:

XXI, 250 p.

Publication:

Germany

Imprint:

Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Returns:

Returnable

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