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Item Details
| Title:
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ERFOLGSFAKTOR MARKT
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| By: |
Elko J. Kleinschmidt, Horst Geschka, R. G. Cooper |
| Format: |
Paperback |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
364278688X |
| ISBN 13: |
9783642786884 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
8 December, 2011 |
| Edition: |
Softcover reprint of the original 1st ed. 1996 |
| Series: |
Innovations- und Technologiemanagement |
| Pages: |
241 |
| Description: |
Uber Erfolg oder Misserfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren fur Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes fur die Zukunft." |
| Synopsis: |
Uber Erfolg oder Misserfolg neuer Produkte entscheidet der Markt. Die Innovationsforscher Cooper und Kleinschmidt stellen die Erfolgsfaktoren fur Produktinnovationen vor zeigen die Bedeutung des Lead-user-Ansatzes fur die Zukunft. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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