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Item Details
| Title:
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DIE DIGITALISIERUNG VON MESSEVERANSTALTERN
EINE UNTERSUCHUNG ANHAND DES GESCHAFTSMODELLS |
| By: |
Christoph Menke |
| Format: |
Paperback / softback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3658315946 |
| ISBN 13: |
9783658315948 |
| Publisher: |
SPRINGER |
| Pub. date: |
19 November, 2020 |
| Edition: |
1. Aufl. 2020 |
| Pages: |
380 |
| Language: |
German |
| Description: |
Die Digitalisierung ist ein manifestiertes, globales Phanomen, das die Wertschoepfung von Messeveranstaltern nachhaltig beeinflusst. Gleichermassen wird die Wertschoepfungssystematik von Messeveranstaltern aktuell und umfassend dargelegt sowie das Phanomen Digitalisierung in greifbaren Modulen strukturiert und definiert. |
| Illustrations: |
19 Illustrations, black and white; XVII, 380 S. 19 Abb. |
| Returns: |
Non-returnable |
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