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Item Details
| Title:
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LEVERAGING MOBILE MEDIA
CROSS-MEDIA STRATEGY AND INNOVATION POLICY FOR MOBILE MEDIA COMMUNICATION |
| By: |
Valerie Feldmann |
| Format: |
Paperback |
| List price:
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£119.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3790815756 |
| ISBN 13: |
9783790815757 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
24 February, 2005 |
| Series: |
Information Age Economy |
| Pages: |
270 |
| Synopsis: |
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. |
| Illustrations: |
17 black & white illustrations, 13 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
Physica-Verlag GmbH & Co |
| Returns: |
Returnable |
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