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Item Details
| Title:
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MARKENMANAGEMENT UND QUALITATSMANAGEMENT
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| By: |
Frank Himpel, Regine Lampert |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3824481480 |
| ISBN 13: |
9783824481484 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
29 July, 2004 |
| Series: |
Forum Produkt- und Produktionsmanagement |
| Pages: |
111 |
| Language: |
German & German |
| Description: |
Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann." |
| Synopsis: |
Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann. |
| Illustrations: |
black & white illustrations, bibliography |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |
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