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Item Details
| Title:
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NEUROOKONOMIE
GRUNDLAGEN - METHODEN - ANWENDUNGEN |
| By: |
Martin Reimann (Editor), Bernd Weber (Editor), University Professor of the Humanities Thomas Bender |
| Format: |
Paperback |
| List price:
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£46.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3834904627 |
| ISBN 13: |
9783834904621 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
30 September, 2010 |
| Edition: |
2011 ed. |
| Pages: |
324 |
| Language: |
German, Multiple languages |
| Synopsis: |
Sozial-, Geistes- und Naturwissenschaften und versucht mit Hilfe naturwissenschaftlicher Methoden das Entscheidungsverhalten von Menschen nachzuvollziehen. Die Autoren fuhren in die Grundlagen der Neurookonomie ein und machen den Leser mit psychologischen und sozialen Konstrukten, wie z. B. Emotionen, Motiven, Lernen und Entscheiden, vertraut. Daruber hinaus wird Neurookonomie an Beispielen des Konsumenten- und Investorenverhalten in einen anwendungsnahen Kontext eingebettet. Abschliessend werden ethische Aspekte der neurookonomischen Forschung beleuchtet." |
| Illustrations: |
black & white illustrations, bibliography |
| Publication: |
Germany |
| Imprint: |
GWV Fachverlage GmbH |
| Returns: |
Returnable |
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