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Item Details
| Title:
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DAS KUNDENBEZIEHUNGSRISIKO AUS UNTERNEHMENSSICHT
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| By: |
Jochen Becker |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
383491522X |
| ISBN 13: |
9783834915221 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
24 September, 2009 |
| Edition: |
2009 ed. |
| Series: |
Forum Produkt- Und Produktionsmanagement |
| Translated from: |
German |
| Synopsis: |
Die Diskussion uber die Risiken unternehmerischen Handels nimmt seit langem einen zentralen Stellenwert innerhalb der betriebswirtschaftlichen Forschung und der Unternehmenspraxis ein. Ausgehend vom wertorientierten Kundenbeziehungsmanagement entwickelt Jochen Becker ein mehrdimensionales Konzept des Kundenbeziehungsrisikos. |
| Illustrations: |
Bibliography; Illustrations, black and white; 38 Tables, black and white |
| Publication: |
Germany |
| Imprint: |
GWV Fachverlage GmbH |
| Returns: |
Returnable |
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