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Item Details
| Title:
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CONTROLLING IN MARKETING UND VERTRIEB
PLANUNG, BUDGETIERUNG UND PERFORMANCE MEASUREMENT |
| By: |
Martin Artz |
| Format: |
Paperback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
3834924164 |
| ISBN 13: |
9783834924162 |
| Publisher: |
SPRINGER FACHMEDIEN WIESBADEN |
| Pub. date: |
25 June, 2010 |
| Edition: |
2010 ed. |
| Series: |
Schriftenreihe Des Instituts F R Marktorientierte Unternehme |
| Translated from: |
German |
| Description: |
Mit einem Geleitwort von Prof. Dr. Dr. h.c. mult. Christian Homburg |
| Synopsis: |
Martin Artz untersucht in drei empirischen Studien die Gestaltung der Absatzplanung, die Erfolgsauswirkungen von Slack in Marketing- und Vertriebsbudgets sowie den Einsatz von Performance Measurement Systemen in Marketing und Vertrieb. |
| Illustrations: |
Bibliography; Illustrations, black and white; 19 Tables, black and white |
| Publication: |
Germany |
| Imprint: |
GWV Fachverlage GmbH |
| Returns: |
Returnable |
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