QUANTITATIVE MARKETING AND MARKETING MANAGEMENT by Adamantios Diamantopoulos (Editor), Wolfgang Fritz (Editor), Lutz Hildebrandt (Editor) ( 9783834946577 )

Item Details

Title:

QUANTITATIVE MARKETING AND MARKETING MANAGEMENT
MARKETING MODELS AND METHODS IN THEORY AND PRACTICE

By:

Adamantios Diamantopoulos (Editor), Wolfgang Fritz (Editor), Lutz Hildebrandt (Editor)

Format:

Paperback

List price:	£83.50
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ISBN 10:

3834946575

ISBN 13:

9783834946577

Publisher:

GABLER

Pub. date:

18 July, 2014

Edition:

2012 ed.

Pages:

627

Translated from:

English

Synopsis:

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Illustrations:

100 Tables, black and white; V, 627 p.

Publication:

Germany

Imprint:

Gabler

Returns:

Returnable

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