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Item Details
| Title:
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PAID CONTENT
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| By: |
Florian Stahl, Beat Schmid (Foreword) |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3835000454 |
| ISBN 13: |
9783835000452 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
25 November, 2005 |
| Pages: |
370 |
| Language: |
German & German |
| Synopsis: |
Florian Stahl untersucht, welche Strategien der Preisgestaltung dazu beitragen, den elektronischen Handel mit digitalen kostenpflichtigen Inhalten zu optimieren und die Umsatze sowie die Anzahl der Verkaufstransaktionen der Anbieter zu maximieren. Er stutzt sich dabei auf Daten realisierter Verkaufstransaktionen, nicht auf die Befragung von Konsumenten. |
| Illustrations: |
67 black & white illustrations, 62 black & white tables |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |
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