|
|
|
Item Details
Title:
|
PRAFERENZANALYSE FUR DIENSTLEISTUNGSINNOVATIONEN MITTELS MULTIMEDIALGESTUTZTER CONJOINTANALYSE
|
By: |
Michael Brusch, Daniel Baier (Foreword) |
Format: |
Paperback |
List price:
|
£54.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
ISBN 10: |
3835000608 |
ISBN 13: |
9783835000605 |
Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
Pub. date: |
28 July, 2005 |
Pages: |
245 |
Language: |
German & German |
Synopsis: |
Michael Brusch prasentiert ein Vorgehenskonzept zur Durchfuhrung einer Praferenzanalyse mittels Conjointanalyse fur Dienstleistungsinnovationen, das vor allem multimediale Stimuli einsetzt. Im Mittelpunkt stehen insbesondere die gezielte Ausrichtung der Datenerhebung auf (potenzielle) Kunden, die Vorschaltung einer umfangreichen Informationsphase, die hinreichende Beschreibung innovativer Eigenschaften durch eine adaquate Prasentation und die explizite Berucksichtigung konstitutiver und spezifischer Dienstleistungsmerkmale. |
Illustrations: |
31 black & white illustrations, 55 black & white tables |
Publication: |
Germany |
Imprint: |
Deutscher Universitats-Verlag |
Returns: |
Returnable |
|
|
|
|
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|