| Title:
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CONTENT INFRASTRUCTURE MANAGEMENT
RESULTS OF AN EMPIRICAL STUDY IN THE PRINT INDUSTRY |
| Volume: |
2006 |
| By: |
Alexander Benlian, Arnold Picot (Foreword), Prof. Dr. Thomas Hess (Foreword) |
| Format: |
Paperback |
| List price:
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£79.99 |
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| ISBN 10: |
3835003682 |
| ISBN 13: |
9783835003682 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
30 May, 2006 |
| Edition: |
2006 ed. |
| Series: |
Markt und Unternehmensentwicklung / Markets and Organisations |
| Pages: |
267 |
| Translated from: |
German |
| Description: |
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. |
| Synopsis: |
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. |
| Illustrations: |
56 black & white tables, biography |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |