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Item Details
| Title:
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CUSTOMER PROCESSES IN BUSINESS-TO-BUSINESS SERVICE TRANSACTIONS
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| By: |
Janine Frauendorf, Michael Kleinaltenkamp (Foreword) |
| Format: |
Paperback |
| List price:
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£79.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3835006010 |
| ISBN 13: |
9783835006010 |
| Publisher: |
DEUTSCHER UNIVERSITATS-VERLAG |
| Pub. date: |
24 November, 2006 |
| Edition: |
2006 ed. |
| Series: |
Business-to-Business-Marketing |
| Pages: |
318 |
| Translated from: |
German |
| Synopsis: |
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator's internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice. |
| Illustrations: |
biography |
| Publication: |
Germany |
| Imprint: |
Deutscher Universitats-Verlag |
| Returns: |
Returnable |
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