BRAUN--FIFTY YEARS OF DESIGN AND INNOVATION by Bernd Polster ( 9783936681352 )

Item Details

Title:

BRAUN--FIFTY YEARS OF DESIGN AND INNOVATION
FIFTY YEARS OF DESIGN AND INNOVATION

By:

Bernd Polster

Format:

Hardback

List price:

£43.00

Our price:

£35.48

Discount:

17.5% off

You save:

£7.52

ISBN 10:

393668135X

ISBN 13:

9783936681352

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 1item in stock

Publisher:

EDITION AXEL MENGES

Pub. date:

9 October, 2009

Pages:

504

Description:

Synopsis:

Braun products have been shown more frequently at exhibitions than those of any other comparable company. Some people find that they reflect basic human values such as authenticity and integrity. For others, they are the very incarnation of German perfectionism. Braun is not merely a trademark; it stands for an all-encompassing concept. For the last five decades, this concept has spawned innovative products with an unprecedented regularity that begs to be explained -- especially as the era spanned by the history of Braun design is not exactly one characterised by continuity. Instead, the second half of the 20th century witnessed a dramatic change in living conditions. Prosperity and greater ease entered our daily lives, but also widespread disorientation and alienation. It is to the credit of those who set the Braun design project in motion that they were able to counteract this feeling of alienation -- which manifested itself to them not least in poorly designed objects of daily use -- with a vision of design reform. There had already been attempts made along these lines. What was new was that a commercial enterprise spearheaded the movement.Also new was the systematic approach, the application of design principles to modern products and the innovative dynamic thus triggered. Finally, the considerable commercial success this design project enjoyed was likewise a revelation. All of this led the company to establish a design department that was not merely an appendage, but rather an active decision-maker in the development of products from the initial idea to realisation. This is how Braun and design became synonymous.

Illustrations:

560 colour & b/w photos

Publication:

Germany

Imprint:

Edition Axel Menges

Returns:

Returnable

Some other items by this author:

DESIGN (HB)

DESIGN DIRECTORY: SCANDINAVIA (PB)

GERMAN DESIGN FOR MODERN LIVING (PB)