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Item Details
| Title:
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INTERNATIONAL MARKETING
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| By: |
R. Srinivasan |
| Format: |
Paperback |
| List price:
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£11.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
8120335988 |
| ISBN 13: |
9788120335981 |
| Publisher: |
PRENTICE-HALL OF INDIA PVT.LTD |
| Pub. date: |
30 January, 2010 |
| Pages: |
268 |
| Synopsis: |
Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes. |
| Publication: |
India |
| Imprint: |
Prentice-Hall of India Pvt.Ltd |
| Returns: |
Non-returnable |
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