MARKETING by Kaushik Mukherjee ( 9788131427279 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING
MODERN PRACTICES

By:

Kaushik Mukherjee

Format:

Hardback

List price:

£63.99

Our price:

£54.39

Discount:

15% off

You save:

£9.60

ISBN 10:

8131427277

ISBN 13:

9788131427279

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

SBS PUBLISHERS

Pub. date:

12 January, 2012

Pages:

238

Synopsis:

CONTENTS: Aligning Marketing for Changing Times; A Three Part plan for Upgrading your Marketing Department for New Challenges; Smarter Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a Customer Value Approach on Value Creating Process Management; Building a World-Class Pricing Capability: Where Does your Company Stack Up?;Channel Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation of Customer Loyalty Through High-Intensive Relationship Marketing - A Conceptual Framework; Online Marketing Metrics: AN Indispensable Aspect of E-Business; Strategic Dimensions in Branding Gaining Competitive Advantage; Word of Mouth in the World of Marketing; The Corporate Social Responsibility: A Modern Marketing Concept; Customer Relationship Management: A Key Success Factor in Services Marketing (A Case Study of Tourism (Hotel) Services in Navi Mumbai); Experimental Marketing in the Information Technology Sector; Marketing Social Change; A Model for Secure Value-Added Service Subscriptions in Cellular Networks.

Publication:

India

Imprint:

SBS Publishers

Returns:

Returnable

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