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Item Details
| Title:
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RETAIL MANAGEMENT IN NEW DIMENSION
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| By: |
Kuldeep Singh |
| Format: |
Hardback |
| List price:
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£115.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
8182203600 |
| ISBN 13: |
9788182203600 |
| Publisher: |
GLOBAL VISION PUBLISHING HOUSE |
| Pub. date: |
1 December, 2011 |
| Pages: |
528 |
| Synopsis: |
It discusses retail concepts and practices through contemporary examples to provide insights to students and managers. The author provides a balanced treatment of strategic, 'how to,' and conceptual material, in a highly readable and interesting format. This edition continues its coverage on the latest developments in retailing including retail institutions and institutional change; choosing a retail location; store management system; merchandise and assortment planning; retail human resource management; merchandise purchasing systems; retail financial strategy; merchandise pricing; retail marketing strategy; understanding consumer buying behaviour; retail promotion, selling and services; retail information system and logistics; ethical and legal issues in retailing; careers in retail industry; and present scenario and trends of retail in India. In decision-making orientation, these chapters provide a real-world approach focusing on large and small retailers. Many chapters have been designed to capture the diversity, varied perspectives, and current spirit of retailing.The author has also made a sincere effort in evaluating the role of retailing in different environmental settings in the operation of business in a successful manner. The book is the most original, comprehensive and critical investigation of retail environment in the age of technology. |
| Publication: |
India |
| Imprint: |
Global Vision Publishing House |
| Returns: |
Non-returnable |
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