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Item Details
Title: COLOUR MATCHING
USING COLOUR IN GRAPHIC DESIGN
By: Wang Shaoqiang
Format: Hardback

List price: £39.99


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ISBN 10: 841596725X
ISBN 13: 9788415967255
Publisher: PROMOPRESS
Pub. date: 27 October, 2014
Pages: 240
Description: Colour Matching provides a stunning gallery of examples of the role played by colours in graphic design through contributions from more than a hundred ambitious designers.
Synopsis: What is the impact of colour in communication? Colours convey feelings and emotions to everyone and are often associated with specific ideas.This exciting and inspiring reference book explores the use of colour within the universe of graphic design, offering a fresh and innovative perspective on an issue that is essential for any professional in the field.Through contributions from more than a hundred renowned designers, Color Matching presents a stunning gallery of examples of the different roles played by colour in graphic design. Be it branding, editorial design or packaging projects, the designers explain how colours and their multiple combinations are employed simultaneously and strategically in order to enhance the power of their message and strengthen the efficacy of graphic language.With a lavish format and hundreds of illustrations and photographs, Color Matching is the quintessential guide for understanding and mastering the use and combining of colours in the world of graphic design andcommunications.
Illustrations: illustrations (colour)
Publication: Spain
Imprint: Promopress
Returns: Returnable
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