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Item Details
| Title:
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ADVERTISING LAW
MARKETING LAW AND COMMERCIAL FREEDOM OF EXPRESSION |
| By: |
Caroline Heide-Jorgensen |
| Format: |
Paperback |
| List price:
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£74.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
8757423016 |
| ISBN 13: |
9788757423013 |
| Publisher: |
DJOFPUBLISHING |
| Pub. date: |
31 January, 2013 |
| Pages: |
541 |
| Description: |
This book contains one of the most important preconditions of the modern market economy; that people involved in commerce should have the right to inform the market about the goods and services they offer. |
| Synopsis: |
This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers. The regulation of advertising is therefore of great importance, both economically and legally. The right to advertise is part of the right to carry on a business thus it is one of our most fundamental legal rights. |
| Publication: |
Denmark |
| Imprint: |
DJOFPublishing |
| Returns: |
Returnable |
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