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Item Details
Title: MANAGING BUSINESS MARKETING AND SALES
AN INTERNATIONAL PERSPECTIVE
By: Per V. Jenster, H. Michael Hayes, David E. Smith
Format: Paperback

List price: £29.00
Our price: £24.65
Discount:
15% off
You save: £4.35
ISBN 10: 8763001470
ISBN 13: 9788763001472
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS
Pub. date: 3 November, 2005
Pages: 287
Description: The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, or pounds. This book offers concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. It gives managerial perspectives which provides guidance for the business success.
Synopsis: This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provide guidance for the business success.
Publication: Denmark
Imprint: Copenhagen Business School Press
Returns: Returnable
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