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Item Details
Title: DISPLAYING QUALITATIVE DATA
By: Peter Dahler-Larsen
Format: Paperback

List price: £11.50
Our price: £9.78
Discount:
15% off
You save: £1.72
ISBN 10: 8776743772
ISBN 13: 9788776743772
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: UNIVERSITY PRESS OF SOUTHERN DENMARK
Pub. date: 1 January, 2008
Pages: 121
Description: Qualitative methods are used to an increasing extent in market research, evaluation, consultancy, education, and social research. This book provides practical advice on how to display qualitative data. It explains why a display of qualitative data is important in a larger methodological context.
Synopsis: Qualitative methods are used to an increasing extent in market research, evaluation, consultancy, education, and social research. Students in many disciplins use qualitative methods in their reports and dissertations. However, qualitative research does not always demonstrate a chain of evidence wich links conclusions with data. Consultants' reports are often based more on impressions than on presented data. Students spend a long time in preparation of qualitative research, and their analyses are often weak. This book provides practical advice on how to display qualitative data. It also explains why a display of qualitative data is important in a larger methodological context.
Illustrations: tables & charts
Publication: Denmark
Imprint: University Press of Southern Denmark
Returns: Returnable
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