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Item Details
Title: OPEN SERVICES INNOVATION. COMPETERE IN UNA NUOVA ERA
By: Henry Chesbrough
Format: Paperback

List price: £25.99


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ISBN 10: 8847019796
ISBN 13: 9788847019799
Publisher: SPRINGER VERLAG
Pub. date: 22 June, 2011
Edition: 2011 ed.
Series: Sxi - Springer for Innovation / Sxi - Springer Per L'Innovaz
Synopsis: Il primo libro di Henry Chesbrough, Open Innovation, era riuscito a definire un nuovo paradigma per il management del 21 secolo; con Open Services Innovation, che appare ora tradotto in italiano, l autore ci spiega come l Innovazione Aperta, associata a una rivalutazione del ruolo dei servizi, puo portare le imprese a scoprire nuove opportunita in un economia sempre piu dominata dal terziario.Chesbrough illustra come le aziende in tanti settori diversi possono differenziarsi e innovare passando da una visione basata sul prodotto a un concetto di business orientato al servizio, e da una mentalita d innovazione chiusa a un approccio aperto a contributi e risorse che arrivano dal mondo esterno. Il libro propone innumerevoli esempi che illustrano teorie e modelli, offrendo una guida molto concretaper l implementazione di idee e strategie. In questa edizione, ai riferimenti americani sono affiancati tanti casi di imprese italiane con cui il lettore sapra facilmente confrontarsi."
Illustrations: black & white illustrations, bibliography
Publication: Italy
Imprint: Springer Verlag
Returns: Non-returnable
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