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Item Details
| Title:
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PUBLIC INFORMATION MESSAGES
A CONTRASTIVE GENRE ANALYSIS OF STATE-CITIZEN COMMUNICATION |
| By: |
Anne Barron |
| Format: |
Electronic book text |
| List price:
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£83.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
9027273405 |
| ISBN 13: |
9789027273406 |
| Publisher: |
JOHN BENJAMINS PUBLISHING CO |
| Pub. date: |
23 August, 2012 |
| Series: |
Pragmatics & Beyond New Series 222 |
| Pages: |
340 |
| Description: |
Public information messages are an important means of state-citizen communication in today's societies. This book presents an analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. |
| Synopsis: |
Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to "never ever drink and drive", to "slow down" and to "learn to say no". Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns. |
| Publication: |
Netherlands |
| Imprint: |
John Benjamins Publishing Co |
| Returns: |
Non-returnable |
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