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Item Details
Title:
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RE-COVERED ROSE
A CASE STUDY IN BOOK COVER DESIGN AS INTERSEMIOTIC TRANSLATION |
By: |
Marco Sonzogni |
Format: |
Electronic book text |
List price:
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£55.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
902728217X |
ISBN 13: |
9789027282170 |
Publisher: |
JOHN BENJAMINS PUBLISHING CO |
Pub. date: |
7 December, 2011 |
Pages: |
181 |
Synopsis: |
When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an `equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies. Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga. |
Illustrations: |
, incl. ills. |
Publication: |
Netherlands |
Imprint: |
John Benjamins Publishing Co |
Returns: |
Non-returnable |
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