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Item Details
| Title:
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RESEARCHING AND APPLYING METAPHOR IN THE REAL WORLD
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| By: |
Graham Low (Editor), Zazie Todd (Editor), Alice Deignan (Editor) |
| Format: |
Electronic book text |
| List price:
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£80.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
9027287775 |
| ISBN 13: |
9789027287779 |
| Publisher: |
JOHN BENJAMINS PUBLISHING CO |
| Pub. date: |
13 October, 2010 |
| Series: |
Human Cognitive Processing 26 |
| Pages: |
385 |
| Synopsis: |
It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems. |
| Publication: |
Netherlands |
| Imprint: |
John Benjamins Publishing Co |
| Returns: |
Non-returnable |
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