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Item Details
Title: PERSONALIZED DIGITAL TELEVISION
TARGETING PROGRAMS TO INDIVIDUAL VIEWERS
By: Liliana Ardissono (Editor), Alfred Kobsa (Editor), Mark T. Maybury (Editor)
Format: Paperback

List price: £162.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 9048166047
ISBN 13: 9789048166046
Publisher: SPRINGER
Pub. date: 28 October, 2010
Edition: Softcover reprint of the original 1st ed. 2004
Series: Human-Computer Interaction Series 6
Pages: 321
Synopsis: TV viewers today are exposed to overwhelming amounts of information, and challenged by the plethora of interactive functionality provided by current set-top boxes. To ensure broad adoption of this technology by consumers, future Digital Television will have to take usability issues thoroughly into account. In particular, serious attention must be paid to facilitate the selection of content on an individual basis, and to provide easy-to-use interfaces that satisfy viewers' interaction requirements.This volume collects selected research reports on the development of personalized services for Interactive TV. Drawing upon contributions from academia and industry in the US, Europe and Asia, this book represents a comprehensive picture of leading edge research in personalized television.
Illustrations: 82 Illustrations, black and white; XI, 321 p. 82 illus.
Publication: Netherlands
Imprint: Springer
Returns: Returnable
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