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Item Details
Title: WEB SEARCH: PUBLIC SEARCHING OF THE WEB
By: Amanda Spink, Bernard J. Jansen
Format: Paperback

List price: £109.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 9048166292
ISBN 13: 9789048166299
Publisher: SPRINGER
Pub. date: 28 October, 2010
Edition: 1st ed. Softcover of orig. ed. 2004
Series: Information Science and Knowledge Management 6
Pages: 199
Synopsis: This book brings together results from the Web search studies we conducted from 1997 through 2004. The aim of our studies has been twofold: to examine how the public at large searches the Web and to highlight trends in public Web searching. The eight-year period from 1997 to 2004 saw the beginnings and maturity of public Web searching. Commercial Web search engines have come and gone, or endured, through the fall of the dot.com companies. We saw the rise and, in some cases, the demise of several high profile, publicly available Web search engines. The study of the Web search is an exciting and important area of interdisciplinary research. Our book provides a valuable insight into the growth and development of human interaction with Web search engines. In this book, our focus is on the human aspect of the interaction between user and Web search engine. We do not investigate the Web search engines themselves or their constantly changing interfaces, algorithms and features. We focus on exploring the cognitive and user aspects of public Web searching in the aggregate.We use a variety of quantitative and qualitative methods within the overall methodology known as transaction log analysis.
Illustrations: biography
Publication: Netherlands
Imprint: Springer
Returns: Returnable
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NEW DIRECTIONS IN HUMAN INFORMATION BEHAVIOR (HB)
NEW DIRECTIONS IN HUMAN INFORMATION BEHAVIOR (PB)
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NEW DIRECTIONS IN INFORMATION ORGANIZATION
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SOCIAL INFORMATION RESEARCH
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UNDERSTANDING AUDIENCES, CUSTOMERS, AND USERS VIA ANALYTICS (HB)
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