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Item Details
Title:
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DISCURSIVE CONSTRUCTIONS OF CORPORATE IDENTITIES BY CHINESE BANKS ON SINA WEIBO
AN INTEGRATED SOCIOLINGUISTICS APPROACH |
By: |
Wei Feng |
Format: |
Hardback |
List price:
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£69.99 |
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it.
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ISBN 10: |
9811044686 |
ISBN 13: |
9789811044687 |
Publisher: |
SPRINGER VERLAG, SINGAPORE |
Pub. date: |
21 June, 2017 |
Edition: |
1st ed. 2017 |
Pages: |
152 |
Synopsis: |
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language. |
Illustrations: |
9 Tables, color; 4 Illustrations, color; XVI, 152 p. 4 illus. in color. |
Publication: |
Singapore |
Imprint: |
Springer Verlag, Singapore |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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