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Item Details
| Title:
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DISCURSIVE CONSTRUCTIONS OF CORPORATE IDENTITIES BY CHINESE BANKS ON SINA WEIBO
AN INTEGRATED SOCIOLINGUISTICS APPROACH |
| By: |
Wei Feng |
| Format: |
Hardback |
| List price:
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£69.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
9811044686 |
| ISBN 13: |
9789811044687 |
| Publisher: |
SPRINGER VERLAG, SINGAPORE |
| Pub. date: |
21 June, 2017 |
| Edition: |
1st ed. 2017 |
| Pages: |
152 |
| Synopsis: |
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language. |
| Illustrations: |
9 Tables, color; 4 Illustrations, color; XVI, 152 p. 4 illus. in color. |
| Publication: |
Singapore |
| Imprint: |
Springer Verlag, Singapore |
| Returns: |
Non-returnable |
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