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Item Details
| Title:
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MARKET RESEARCH
THE PROCESS, DATA, AND METHODS USING STATA |
| By: |
Erik Mooi, Marko Sarstedt |
| Format: |
Hardback |
| List price:
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£119.99 |
| Our price: |
£104.99 |
| Discount: |
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| You save:
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£15.00 |
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| ISBN 10: |
9811052174 |
| ISBN 13: |
9789811052170 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SPRINGER VERLAG, SINGAPORE |
| Pub. date: |
29 August, 2017 |
| Edition: |
1st ed. 2018 |
| Series: |
Springer Texts in Business and Economics |
| Pages: |
416 |
| Description: |
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. |
| Synopsis: |
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights. |
| Illustrations: |
31 Tables, color; 60 Tables, black and white; 48 Illustrations, color; 161 |
| Publication: |
Singapore |
| Imprint: |
Springer Verlag, Singapore |
| Returns: |
Returnable |
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