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Item Details
Title: BUSINESS MODEL INNOVATION: BUILDING TECHNICAL AND SOCIAL ARCHITECTURE FOR CUSTOMER EXPERIENCE THROUGH GLOBAL RESOURCES
By: M. S. Krishnan
Format: Hardback

List price: £110.00


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ISBN 10: 9814566306
ISBN 13: 9789814566308
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD
Pub. date: 31 May, 2016
Pages: 300
Synopsis: Written by one of the leading minds in business and technology, this book presents a number of real case studies on business transformation and business model innovation. Drawing upon examples all over the globe from companies in the US, Europe and India, it covers business models in both developed and emerging markets. Concepts introduced in the award-winning New Age of Innovation book co-authored by C K Prahalad and M S Krishnan are extended here in the form of engaging examples of firms leveraging their technology and social architectures to deliver personalized value to their customers. Those interested in business model innovation will find this a particularly valuable resource in keeping up with the changing business scene in the age of technology.
Publication: Singapore
Imprint: World Scientific Publishing Co Pte Ltd
Returns: Returnable
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