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E-Services Adoption(Hardback)
Processes by Firms in Developing Nations
Emerald Publishing Limited
Published:
28/10/2015
Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. These are exciting and useful chapters for executives and ...
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Deep Knowledge of B2B Relationships Within and Across Border...(Hardback)
Emerald Publishing Limited
Published:
10/07/2013
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effective...
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£120.99 |
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£108.89
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Designing winning products(Hardback)
JAI Press Inc.
Published:
20/12/2000
Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business pr...
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£108.99 |
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Essays by Distinguished Marketing Scholars of the Society fo...(Hardback)
JAI Press Inc.
Published:
14/08/2002
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award...
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£101.99 |
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£91.79
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Evaluating Marketing Actions and Outcomes(Hardback)
JAI Press Inc.
Published:
04/09/2003
Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking ca...
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Managing Product Innovation(Hardback)
JAI Press Inc.
Published:
22/02/2005
What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the i...
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£122.99 |
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£110.69
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Case Studies for Industrial and Business Marketing(Hardback)
JAI Press Inc.
Published:
29/01/1997
Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer ...
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£85.99 |
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Training Exercises for Improving Sensemaking Skills(Hardback)
JAI Press Inc.
Published:
15/04/1999
Offers skill-building case exercises written to improve your sensemaking abilities. This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively...
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£107.99 |
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