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Principles of Customer Care and Service Quality(Paperback)
Butterworth-Heinemann Ltd
Published:
15/09/2000
An overview of the principles of customer care and service quality, designed for senior executive and international MBA markets. It questions many of the assumptions of relationship marketing and cu...
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Key Customers(Paperback)
How to Manage Them Profitably
Butterworth-Heinemann Ltd
Published:
04/07/2000
An exploration of how to manage key account customers profitably. It covers why key account management has become critical to commercial success, what the key challenges are and how successful compa...
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Cyberknowledge(Paperback)
Internet Technology and eService
Butterworth-Heinemann Ltd
Published:
01/09/2000
This text is designed to show executives, especially in the services sector, how they can reconfigure companies into the knowledge e-conomy. It demonstrates why and how world-class companies interna...
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