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Tourism and Hospitality Management in Practice(Paperback / softback)
A Case Study Collection
Published:
12/12/2023
Tourism and Hospitality Management in Practice is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around th...
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Cross-cultural Challenges in International Management(Paperback / softback)
Published:
29/04/2022
Cross-cultural Challenges in International Management addresses the various difficulties that may impede smooth communication and cooperation of those involved in international business interactions...
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Business Models and Firm Internationalisation(Paperback / softback)
Published:
25/09/2023
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the re...
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Globalization, Political Economy, Business and Society in Pa...(Hardback)
Published:
08/12/2021
Globalization, Political Economy, Business and Society in Pandemic Times contributes to the growing literature on COVID-19 through a multidisciplinary approach by helping build a holistic understand...
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Philosophy of Marketing(Paperback / softback)
The New Realist Approach
Published:
31/05/2023
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by N...
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Doing Business in South Asia(Paperback / softback)
A Case Study Collection
Published:
05/05/2023
This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organisations operating in South Asia.
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£37.99 |
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£34.19
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