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Legends in Marketing: Jagdish N Sheth(Hardback)
SAGE Publications India Pvt Ltd
Published:
03/02/2010
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the...
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Legends in Marketing: Naresh K. Malhotra(Hardback)
SAGE Publications India Pvt Ltd
Published:
22/08/2011
This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends' ...
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Legends in Marketing: Kent B. Monroe(Hardback)
SAGE Publications India Pvt Ltd
Published:
28/06/2011
Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Kent Monroe,...
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Legends in Marketing: Philip Kotler(Hardback)
SAGE Publications India Pvt Ltd
Published:
23/12/2011
Providing insight and historical perspective into one of the greatest marketing thinkers of the 20th century, Philip Kotler, this set reproduces seminal works and includes an interview with the lege...
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Legends in Marketing: Shelby D. Hunt(Hardback)
SAGE Publications India Pvt Ltd
Published:
10/02/2011
Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Shelby Hunt.
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Legends in Marketing: Naresh Malhotra(Hardback)
SAGE Publications India Pvt Ltd
Published:
31/03/2011
Marketing as a discipline has been in existence for close to a hundred years. As an integral function of business, it has actually been in existence for as long as business itself. Thsi title provid...
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Legends in Marketing: V. Kumar(Hardback)
SAGE Publications India Pvt Ltd
Published:
30/07/2012
Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, which is supple...
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Legends in Marketing: Christian Gronroos(Hardback)
SAGE Publications India Pvt Ltd
Published:
01/04/2013
Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, which is supple...
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Legends in Marketing: Yoram 'Jerry' Wind(Hardback)
SAGE Publications India Pvt Ltd
Published:
06/01/2014
Captures the essence of the most important contributions made in the field of Marketing in the past hundred years. This book focuses on the seminal works of the legends in the field, which are suppl...
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Legends in Marketing: Jagdish N Sheth(Hardback)
SAGE India
Published:
12/01/2015
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in t...
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