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Marketing on a Budget(Paperback)
Cengage Learning EMEA
Published:
01/01/1998
A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills tha...
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Perfect PR(Paperback)
Cengage Learning EMEA
Published:
24/09/1998
Shows how to organize public relations activities and how to promote the right message about your company and products. The book covers all practical aspects of PR, including writing a press release...
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Marketing Campaigns(Mixed media product)
Cengage Learning EMEA
Published:
18/06/1998
How do you plan your marketing campaign? How do you handle promotions and pricing decisions? What is the right promotion for a specific product? These questions are addressed in this text, and the a...
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