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International Marketing and Relationships(Paperback)
Palgrave Macmillan
Published:
14/12/2001
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text reflects this growing trend and explains int...
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Business-To-Business Marketing(Paperback)
Palgrave Macmillan
Published:
03/10/2002
This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approache...
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