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Item Details
| Title:
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THE ECONOMICS OF ADVERTISING
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| By: |
Kyle W. Bagwell (Editor) |
| Format: |
Hardback |
| List price:
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£313.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1840643846 |
| ISBN 13: |
9781840643848 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
1 July, 2001 |
| Series: |
The International Library of Critical Writings in Economics Series 136 |
| Pages: |
712 |
| Description: |
Advertising is often seen as being either persuasive or informative, and both views are represented in this collection. Topics include an exploration of the welfare consequences of this industry, its potential as a tool to deter competition and an analysis of its use in search markets. |
| Synopsis: |
This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare consequences of persuasive advertising and informative advertising; an analysis of informative advertising in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the market by rivals, to pre-empt rivals or conversely to collude with them. The volume features both theoretical and empirical contributions to these topics. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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