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Implementing CRM(Hardback)
From Technology to Knowledge
John Wiley & Sons Ltd
Published:
23/03/2007
Customer Relationship Management (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organiza...
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Making a World of Difference(Hardback)
IT in a Global Context
John Wiley & Sons Ltd
Published:
29/01/2001
Explores the social aspects of computerisation, using a range of case studies, analysed from a variety of conceptual viewpoints. This book is structured to be of use for academics and business audie...
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£66.95 |
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The Global Information Society(Hardback)
John Wiley & Sons Ltd
Published:
13/03/2000
This volume addresses the phenomenon of the global information society in the context of market, technology, management practice, capabilities and skills, and the role of government. It critically e...
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Systems That Support Decision Makers(Hardback)
Description and Analysis
John Wiley & Sons Ltd
Published:
29/05/1991
Concerns computer-based information systems that can affect the decision making behavior of their users. It tells the reader how to describe these systems and how to differentiate one from the other...
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EDI in Europe(Hardback)
How it Works in Practice
John Wiley & Sons Ltd
Published:
25/07/1995
This study of the relatively recent phenomenon of EDI offers cases spanning a wide range of industries. It aims to make readers aware of EDI in practice and further its diffusion into, and acceptanc...
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