THE SPIN SELLING FIELDBOOK by Neil Rackham ( 9780070522350 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE SPIN SELLING FIELDBOOK
PRACTICAL TOOLS, METHODS, EXERCISES, AND RESOURCES

By:

Neil Rackham

Format:

Paperback

List price:

£25.99

Our price:

£18.97

Discount:

27% off

You save:

£7.02

ISBN 10:

0070522359

ISBN 13:

9780070522350

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 4 available

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 June, 1996

Series:

Marketing/Sales/Advertising & Promotion

Pages:

224

Description:

Put into practice today's winning strategy for achieving success in high-end sales!

Synopsis:

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Illustrations:

75 illustrations

Publication:

Imprint:

McGraw-Hill Professional

Returns:

Returnable

Some other items by this author:

DEVELOPING INTERACTIVE SKILLS (HB)

GETTING PARTNERING RIGHT (HB)

INSIGHT SELLING

INSIGHT SELLING (HB)