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Item Details
| Title:
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BUSINESS MARKETING
CONNECTING STRATEGY, RELATIONSHIPS AND LEARNING |
| By: |
F.Robert Dwyer, John F. Tanner |
| Format: |
Paperback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071162003 |
| ISBN 13: |
9780071162005 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pages: |
704 |
| Description: |
An introduction to the concepts of marketing to businesses. Written from a learning organization perspective, it stresses the importance of building relationships with customers, and material from all business disciplines is integrated throughout to enable students to practice business marketing. |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Education (ISE Editions) |
| Returns: |
Non-returnable |
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