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Item Details
| Title:
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MARKETING
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| By: |
Roger A. Kerin, etc., Eric Berkowitz |
| Format: |
Mixed media product |
| List price:
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£39.68 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071196501 |
| ISBN 13: |
9780071196505 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Edition: |
International student edition |
| Description: |
A comprehensive textbook on marketing. It covers e-commerce and technology, including dynamic pricing, viral marketing, permission marketing, personalization, multi-channel retailing, and more. This edition has an enhanced emphasis on customer value, and the role of brands. |
| Synopsis: |
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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