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Item Details
| Title:
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BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
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| By: |
F.Robert Dwyer, John F. Tanner |
| Format: |
Paperback |
| List price:
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£59.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071263438 |
| ISBN 13: |
9780071263436 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 2008 |
| Edition: |
4th Revised edition |
| Series: |
Asia Higher Education Business & Economics Marketing |
| Pages: |
736 |
| Description: |
Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions. |
| Synopsis: |
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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