| Title:
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POSITIONING: THE BATTLE FOR YOUR MIND
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| By: |
Al Ries, Jack Trout |
| Format: |
Hardback |
| List price:
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£21.99 |
| Our price: |
£16.05 |
| Discount: |
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| You save:
|
£5.94 |
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| ISBN 10: |
0071359168 |
| ISBN 13: |
9780071359160 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 6 available |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2000 |
| Edition: |
20th anniversary ed of 3rd revised ed |
| Series: |
Marketing/Sales/Advertising & Promotion |
| Pages: |
246 |
| Description: |
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. |
| Synopsis: |
The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. |
| Illustrations: |
50ill. |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |